Travel firm TourRadar books $10m funding

A travel technology company that helps consumers book international tours has raised millions of pounds from investors including a former backer of Unruly, the advertising tech business.
TourRadar, which was set up by two Australian brothers, Shawn and Travis Pittman, has secured backing from Endeit Capital as well as existing shareholders Hoxton Ventures and Cherry Ventures.
The funds will be used to expand TourRadar's workforce in its technology and product departments across its offices in Brisbane, Toronto and Vienna.The company's latest fundraising, which follows a Series-A round last year, reflects investor appetite to back companies in an industry which consumers often find confusing because of its fragmentation.TourRadar partners with hundreds of tour operators and has alliances with travel brands such as Rough Guides.
"Our focus on technology and customer experience has really made us stand out in the industry," said Travis Pittman, the co-founder and chief executive of TourRadar."Endeit Capital's expertise in scaling consumer brands will propel TourRadar to new heights and we're beyond excited for the journey ahead."With this investment, we're one step closer to our vision of connecting people to life-enriching travel experiences."
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