AudioBoom revenues surge by 329pc as firms turn to podcasts

A surge in the popularity of podcasts has sent year-on-year revenues up 329pc at on-demand audio business AudioBoom.
AudioBoom’s chief executive said the company is thriving thanks to a growing willingness among marketers to allocate budgets to audio services.
In its results for the third quarter, the company said its number of monthly unique users had grown by more than 10pc from the second quarter, rising from 81m to almost 90m.
It also reported a 24pc jump in available advertising impressions to 602m in the third quarter, rising from 485m in the second quarter.
The company has had particular success with the Totally Football Show podcast, as well as the popular No Such Thing as a Fish podcast presented by researchers on BBC show QI.
“Nearly 90m people listened to a Boom in August and this already incredible number of users continues to grow month on month,” said chief executive Rob Proctor.
AudioBoom revenues surge by 329pc as firms turn to podcasts

AudioBoom revenues were up 329pc 

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“This provides a prime target for agencies and marketers who have now realised this engaged, motivated and attractive audience is an ideal demographic for clients’ advertising spend.
“Major marketing budgets are therefore increasingly being allocated to the podcasting and audio mediums.”
Mr Proctor said the company has notched record advance bookings for the final quarter, adding that the future looks bright for the wider industry.
“Since the period end, our industry continues to move forward apace; in the past month, there have been three significant investments into US podcasting companies.
“Both public and private capital is realising the growth and global potential of podcasting, an industry in which AudioBoom is already a key player, and this clearly bodes very well for our future.”
Internationally, AudioBoom secured a significant re-signing in the shape of the popular Undisclosed podcast, while it said it continues to grow “rapidly” in India.
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