Two Chinese firms fined for using BMW-like trademark

Two Chinese firms fined for using BMW-like trademarkThe Shanghai Intellectual Property Court has fined two Chinese companies for registering trademarks similar to car maker BMW’s, the Shanghai Daily reported on Tuesday.

The companies, and the founder of one of them, were ordered to pay BMW a total of RMB 3 million ($432,000).

Deguo Baoma Group, which translates as ‘German BMW Group’, was established in July 2008. The company registered the trademark ‘BMN’ with a logo “distinctly similar” to the ‘BMW’ trademark.

Fashion company Chuangjia was then authorised to use the trademark, which it used on clothes, shoes and bags.

According to Shanghai Daily, Chuangjia further modified the trademark to become even more similar to the BMW logo.

The court said that the defendants had infringed by taking advantage of BMW’s trademark’s reputation.
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