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INRIX Launches Location Analytics to Help Streamline Site Selection and Understand Buyer Behavior

KIRKLAND, Wash., July 28, 2021 /PRNewswire/ --A INRIX, Inc., a leader in mobility analytics, today announced INRIX IQ Location Analytics, a powerful new cloud-based LBS application that provides retailers, investors, and other business professionals the insights to open new stores, increase revenue, and maximize return on investment.
INRIX Launches Location Analytics to Help Streamline Site Selection and Understand Buyer Behavior
When selecting a new location, businesses need to understand who their customers are, where they came from, how they got there, and where they're going next. Companies that want to build a data-driven business often face a variety of challenges, such as the complexity of analyzing disparate sources, maintaining quality, and the expertise needed to convert information into valuable insights.Location Analytics combines a variety of mobility, demographic, behavioral, and location-based datasets in an easy to use, on-demand solution that empowers businesses to make smarter, faster decisions. By connecting the dots between people, vehicles, roads, cities, and businesses, Location Analytics provides insights into the movement of people and goods to, from, and around locations a?? delivered in minutes or hours, not days or months.A Location Analytics is immediately available as an intuitive, web-based application through INRIX IQ, a SaaS application suite for uncovering mobility insights."For more than a decade, customers have utilizedA the uniqueness ofA INRIX data to understand how and where people move, using it as a key ingredient to make informed decisions," said Bryan Mistele, CEO, INRIX. "Leveraging this same world-class information, Location Analytics allows businesses to confidently and accurately uncover key insights without needing a PhD in data science."
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