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'We can expect fireworks': 6 experts sound off on their expectations for Robinhood's hugely anticipated IPO

'We can expect fireworks': 6 experts sound off on their expectations for Robinhood's hugely anticipated IPO

Vlad Tenev, CEO and co-founder of Robinhood.
Kimberly White/Getty Images for Robinhood




Ever since Robinhood was founded in 2013, the firm has been at the center of the retail trading boom.




Ahead of its IPO, Robinhood announced it is selling up to a third of its shares directly to retail investors.




Insider asked six experts what to expect ahead of the popular trading app's stock market debut.




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Robinhood's mission since it was founded in 2013 has been to "democratize finance for all."Years later, ahead of its hotly-anticipated initial public offering, founder Vlad Tenev is trying to make good on that promise by offering a third of the company's shares directly to customers through its app, a far greater amount than is usually offered to individual investors during most IPOs. The decision was surprising, but gels with the company's stated mission to even the playing field between retail investors and massive institutions. Still, some experts have fretted over risks in the upcoming debut, particularly around the payment for order flow practice at the heart of Robinhood's business model.Meanwhile, Robinhood itself has warned investors that retail-trader interest could pose a risk to the stock price.
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