France needs more money to promote tourism

France needs more money to promote tourismFrance’s foreign tourist arrivals faced 8 percent downturn on average compared with last year, which cost over $840 million in missed revenues, Foreign Minister Jean-Marc Ayrault told at a news conference on Tuesday.

According to the Foreign Ministry, Paris and the French Riviera have seen the sharpest drop in revenues.

On Tuesday the French government asked for more aid to rescue country’s struggling tourism sector. It will bring in total to 10 million euros in contribution to a campaign to promote the country abroad.

"Our message is that we are mobilized and that we do not resign ourselves. We will have an ambitious tourism promotion campaign," Ayrault said.

Last month, regional and business officials had already asked the government for a rescue plan for the sector, saying the attacks had cost the French capital about 750 million euros in lost revenue.

The sector represents between 7-8 percent of France's gross domestic product and employs about 2 million people.

The government had so far announced it would provide 1.5 million euros to a public-private initiative unveiled in March to promote France as a tourist destination.

Foreign tourists have been scared off by last November’s terrorist attacks in Paris and this year’s tragedy in the city of Nice.
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