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How a couple started a fitness franchise in a parking lot and grew it to over 100 locations and $100 million in revenue

How a couple started a fitness franchise in a parking lot and grew it to over 100 locations and $100 million in revenue

Devan Kline with BBC members.
Devan Kline




Morgan and Devan Kline started Burn Boot Camp in 2012 with just $600 in their pockets.




In 2017, they opened their 100th location. In 2019, they reached $100 million in total revenue.




They attribute their success to being trainers themselves and having a unique franchise model.




See more stories on Insider's business page.


Morgan and Devan Kline cofounded Burn Boot Camp (BBC), a boutique gym franchise known for its challenging 45-minute workouts, in 2012 after leasing an indoor gymnastics center and its parking lot.They were permitted to run camps indoors in the morning and outdoors on evenings and weekends. Devan, who previously played in the minors for the San Francisco Giants, said it cost them their last $600 in savings to get off the ground.Since they didn't have enough financial history to obtain a lease, the pair told Insider they instead got a month-to-month sublease and took their "parking lot" concept throughout Charlotte, North Carolina, opening five locations and amassing over 800 members. By the end of 2013, people began reaching out to them to become a part of their business. When they could eventually afford to flip their "gyms" into brick-and-mortar locations, the Klines also signed two license agreements, which later became the first franchise partners in Concord and Durham, North Carolina. By summer of 2014, Morgan had quit her job as a senior customer analyst at Kellogg Company to become a full-time partner in BBC.
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