KnowSeafood Names Michael DiLorenzo Chief Marketing Officer

NEW BEDFORD, Mass., March 8, 2021 /PRNewswire/ --A KnowSeafood, the first direct-to-home online seafood marketplace using blockchain technology powered by VeChain ToolChainTMA to ensure that consumers have complete transparency and traceability for their seafood purchases appointed Michael DiLorenzo as its first Chief Marketing Officer.
KnowSeafood Names Michael DiLorenzo Chief Marketing Officer
KnowSeafood Names Michael DiLorenzo Chief Marketing OfficerIn this newly created position for the fast-growing direct-to-home seafood marketplace company, DiLorenzo will report to CEO Daniel McQuade. DiLorenzo will have global responsibility for the company's digital marketing, PR/communications, content, and social media; SEO, SEM, affiliate marketing, growth marketing channels, and CRM, along with branding and marketing design as the company scales its brand to both consumers and global partners."Mike has a most impressive track record for mastering brand building, driving customer acquisition, and frequency due to his deep marketing and technical knowledge," said KnowSeafood CEO Daniel McQuade. "His passion for building brands is ideally suited for the mission of KnowSeafood. We are excited to have Mike connect KnowSeafood to consumers who care where their seafood comes from and transform their relationship with seafood with unparalleled levels of trust, transparency, variety, and quality. He shares our vision for how big this opportunity can be.""I feel very fortunate to have met the KnowSeafood team just as macro trends are converging to create a huge opportunity to deliver the absolute best seafood directly to discerning consumers," said DiLorenzo. "Today's consumer demands quality, speed, convenience, and more importantly, responsibility in the sourcing of their food. KnowSeafood is uniquely leveraging the latest technological advances, like blockchain, to create the best consumer experience in seafood, from the harvest to the table."
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