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I run 4 social media accounts for my business. Here are the free tools I use to automate the process and create valuable content.

I run 4 social media accounts for my business. Here are the free tools I use to automate the process and create valuable content.

Jen Glantz runs multiple social media accounts in under a few hours each month.
Jen Glantz




Jen Glantz is an entrepreneur and founder of the company Bridesmaid for Hire.




To market her business, Glantz manages four different social media accounts which she says can be very time-consuming.




Glantz uses a content calendar and automation tools and pre-plans her posts to save time running each account.




Visit the Business section of Insider for more stories.


I'm a serial entrepreneur, which means my time and money are invested in multiple businesses and projects that I started from scratch. It also means that I do most of the heavy lifting of these businesses on my own. I'm not only responsible for scaling these projects and optimizing my website, but also for strategizing and executing on the marketing plan.Early on, I found myself spending way too much time on tasks that felt more like a full-time job than just parts of the business. One of those tasks was social media. Managing four different social media accounts (one per business or project) became overwhelming, and it wasn't in my budget to hire an assistant to help me plan and post.Instead, I had to find innovative ways to automate my social media pages so that they'd be engaging, entertaining and educational for my audience, but not take me more than a few hours a month to manage.Here are the ways I automate my social media accounts while also creating valuable content.
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