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TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app

TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app

Co-founders of Pair Eyewear Sophia Edelstein and Nathan Kondamuri
Pair Eyewear




TikTok ads cost up to $120,000, but brands can advertise on TikTok for free through viral memes.




Companies like Grammarly, Pair Eyewear, and Spotify have found success through hopping on TikTok trends.




Successful ad campaigns on the app tend to come from individual users instead of companies.




Visit the Business section of Insider for more stories.


For University of California, Irvine dance and language science student Ari Pine, downloading and using TikTok was just an outlet for practicing dance in quarantine. But a couple months later, he had inadvertently launched a viral meme and developed his first sponsorship."I've been dancing in my room over Zoom for months now," Pine told Insider. "Making TikTok videos before class was just another way to interact with people."In January, Pine gained over 50,000 followers in 72 hours after choreographing a video setting the audio from Grammarly's YouTube ad to a dance - a trend which quickly picked up steam, spawning 50,000 new videos within days and over 100,000 to date. @aripine made a dance for whenever this ad comes up for you guys! Enjoy! I better not see any spelling errors in the comments! ???? #fyp #fy #dance
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