A new online destination for the 50+ woman

NEW YORK, Feb. 25, 2021 /PRNewswire/ -- Alembika, the internationally acclaimed brand from Israel, known for its focus and designs tailored for the mature and experienced woman, has launched an all-comprehensive online destination in the is the new online destination that offers the 50+ woman everything she needs to look great inside and out."Alembika has been a strong brand selling successfully - and growing strongly - in the US for 9 years. The changes brought on by Covid-19 led to the online expansion and the launching of as a Direct-to-Consumer online store, which offers strong community supportive elements. We know that you cannot look at your best, if you don't feel your best, and we're here to help our ladies be at their best - inside and out." says Yael Edelist, President and Founder of Roni Rabl, the exclusive distributor of Alembika in the USA.A  "It's a moment of pride and excitement for me personally and the brand as a whole" says Hagar Alembikfrom her Israel offices. "Alembika expanded significantly to offer a sophisticated omnichannel shopping experience that includes anything from eStylist video sessions through loyalty club to AI-based recommendations. We also built a space for our shoppers to meet like-minded ladies - that's critical in times we're all locked in our houses. Our community club covers anything from styling through finance to end-of-life care, all discussions led by experts in their field as well as by our own community members.'' Says Alin Wagner-Lahmy, Head of Marketing at Roni Rabl.A 
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