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People have stopped drinking as much champagne during the pandemic, and now the industry could be in a billion-dollar free-fall

People have stopped drinking as much champagne during the pandemic, and now the industry could be in a billion-dollar free-fall


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Champagne sales have dropped 18% by volume amid the coronavirus pandemic.




Trade group CIVC estimates that sales dropped from 300 million bottles in 2019 to 245 million in 2020.




Though champagne sales are down, alcohol sales have been on the rise, particularly spirits and wine.




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Champagne sales have declined sharply during the nearly year-long coronavirus pandemic, with bars and restaurants shut down and major celebrations put on hold. Champagne sales tumbled 18% by volume in 2020, according to CIVC, a champagne industry trade group. The decline could wipe out $1.2 billion in value for producers, CIVC said on Tuesday, according to Reuters. "It is a little better than we had thought," said Maxime Toubart, co-chairman of the group. "Around the world, even if we are not allowed to party, there were still some events to celebrate, and champagne is a symbol of celebration."CIVC estimates that total champagne sales dropped from 300 million bottles in 2019 to 245 million in 2020. France, Great Britain, and the United States each saw a 20% decline in sales, while Japan saw a sharper drop of 28% in 2020, according to Reuters.
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