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The CEO of Planet Fitness is bracing for a brick-and-mortar fitness boom as the company creates content to disrupt digital offerings made popular by the pandemic

The CEO of Planet Fitness is bracing for a brick-and-mortar fitness boom as the company creates content to disrupt digital offerings made popular by the pandemic

Chris Rondeau, the CEO of gym operator Planet Fitness.
Richard Drew/AP Photo




Planet Fitness has stayed afloat during the pandemic, avoiding a single permanent closure across its 2,000 national locations.




CEO Chris Rondeau said this in part is due to its increased focus on digital, including a new subscription workout service.




"COVID fatigue is real. People are coming out and joining, and they're not canceling at elevated levels right now," Rondeau said.




Visit Business Insider's homepage for more stories.


Planet Fitness CEO Chris Rondeau believes the US is headed toward a post-pandemic fitness boom "like we've never seen."While competitors like Gold's Gym and 24 Hour Fitness went from temporarily closing locations to ultimately turning off the lights for good in 2020, Planet Fitness has managed to stay afloat, without a single permanent closure across its 2,000 national locations.The pandemic, however, has inflicted significant damage to the chain. Planet Fitness lost an estimated 1 million of its 14 million total members in the second half of 2020. Rondeau said those members are now steadily coming back and that 90% of Planet Fitness locations are open to the public today. Most of its currently closed locations are in California."COVID fatigue is real," Rondeau told Insider. "People are coming out and joining, and they're not canceling at elevated levels right now. I'm pretty confident that the first quarter here we'll begin to start adding members and have growth for a broad section of our stores. I'm happy to put last year behind us."
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