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Snapchat is minting overnight millionaires with its TikTok competitor but creators worry the gold rush will end soon


Snapchat is minting overnight millionaires with its TikTok competitor but creators worry the gold rush will end soon

Katie Feeney is a content creator with over 5 million followers on TikTok and is on track to earn over $1 million from Snapchat.
Katie Feeney




Snapchat released a TikTok copy-cat feature in November, pledging to pay more than $1 million a day to creators.




Early users of the Spotlight feature said they were paid anywhere from a few thousand dollars to over a million dollars.




But the gravy train could slow if more creators join Spotlight, Snap decides to ratchet down its daily payments, or it closes the program.




Visit Business Insider's homepage for more stories.


Kevin Parry, a stop-motion animator and visual effects artist with 1 million followers on Instagram, began posting videos to Snapchat in December. At the time, Parry could barely remember his Snapchat account login and rarely used the app to connect with friends or share content as a part of his creator business.But after learning in November that the platform would be paying creators to post short-form videos to its TikTok-like feature Spotlight, he decided to start sharing.It paid off. Parry said one of the videos he posted at the end of December earned $4,998, although he has not been paid out yet. Insider verified these rates with documentation provided by Parry.
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