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Hisense Creates Bold New Campaign With Partner Club Paris Saint-Germain

LONDON, Jan. 22, 2021 /PRNewswire/ -- Hisense, one of the world's leading consumer electronics and home appliances brand, today launched its 'Live Bold' digital and retail campaign with a bit of a difference featuring partner club Paris Saint-Germain.Paris Saint-Germain players Neymar Jr, Keylor Navas, A?ngel Di MarA­a, Ander Herreraand Presnel Kimpembe, are seen gathered in the Hisense Showroom surprising unsuspecting customers, though fans will spot that the players do not look as they usually do. Rather they are seen in miniature form, acting as the consumers' guide to making the smart and bold choice a?? purchasing one of Hisense's diverse range of TVs and home appliances. 'Live Bold'A celebrates Hisense's uncompromising quality and a focus on the details that are built into every one of the brand's innovative products, the campaign sees some of the club's top players demonstrating product features that 'make the difference' to customers' everyday lives View video hereCandy Pang, Global General Marketing Manager of Hisense International said: "We're excited to be launching our bold new campaign with our Partner Paris Saint-Germain. In doing something truly unique like making the players smaller, we have allowed the products to be the hero of the show with the players able to showcase our design and technology features in more detail. We want the audience to review the products on their merits and build association with the smart choice, so they are ready for the next time they need new TVsA or home appliances."
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