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The My PIllow CEO is a former crack addict and bankrupted gambler who made - and might soon lose - millions thanks to a religious devotion to Trump

The My PIllow CEO is a former crack addict and bankrupted gambler who made - and might soon lose - millions thanks to a religious devotion to Trump

My Pillow CEO Mike Lindell is one of Trump's last defenders. Could that destroy the pillow company?
MyPillow; Chris J Ratcliffe/Getty Images; Stephen Maturen/Getty Images; Samantha Lee/Insider




My Pillow CEO Mike Lindell is one of Trump's final defenders, pushing baseless voter fraud conspiracies.




Insiders say Lindell has striking similarities to Trump, as a brash CEO obsessed with his own brand.




Lindell says supporting Trump drove "off the charts" sales. Now, the tide might be turning.




Visit Business Insider's homepage for more stories.


As former President Donald Trump's corporate allies abandoned him in the final days of his administration, one man was left standing: My Pillow CEO Mike Lindell. "I'm not backing down on these machines that stole our election," Lindell told Insider on Wednesday, referring to baseless claims that rigged voting machines helped Joe Biden steal the 2020 race."I'm not changing my mind on anything like that ever. I'm not going to [say]: Oh, please, don't boycott me, please don't," Lindell added, transforming his voice into a whining, pitiful tone. "That's not me," Lindell continued, returning to his typical forceful cadence that frequently borders on shouting. "If everybody did that, then anyone that wants to control the narrative can do whatever they want and destroy companies."
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