Remote workers, millions strong thanks to COVID, have enormous economic power; helps them harness it

INDIANAPOLIS, Jan. 18, 2021 /PRNewswire/ --A When the COVID-19 pandemic caused billions of people to work at home, few realized they were part of a paradigm shift in who holds the power of the workplace."American workers are in control of their own geographies in a way they never have been before," said Evan Hock, co-founder of MakeMyMove.
Communities across the U.S. have caught on, though, and they are scrambling to attract remote workers, their families, and the economic value their residency brings.A (MMM) is the country's first marketplace created to help workers use their power with the communities that want them. It's powered by TMap, a talent recruitment startup co-founded by Bill Oesterle, creator of Angie's List."Remote workers are already exercising their new mobility, migrating away from unlivable cities on the coasts. What they've yet to fully realize is the economic power that comes with that mobility," Oesterle said. "For decades, cities large and small have offered companies relocation incentives because they bring investment and people with them as they move or grow.""Decoupled from the traditional office, American workers are in control of their own geographies in a way they never have been before. Their educations and incomes make them highly-desirable residents for any community that understands the importance of talent attraction as the engine for economic growth. The places that get it are offering incentives directly to the workers. The companies aren't in control anymore: the workers are," he said.
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