Ipsos acquires technology company Fistnet-Dotmetrics

Paris, January 18th, 2021 a?? Ipsos is pleased to announce the acquisition of Fistnet d.o.o, the Croatian-based company who engineered the digital audience measurement platform a??Dotmetricsa??. This acquisition seals a longstanding and fruitful collaboration between Ipsos and Fistnet in the Adria region, where Dotmetrics has seen great success in measuring and reporting digital audiences.A  With new enhancements, the platform has been deployed by Ipsos for Iris solution, becoming in 2021 the official source for Online Audience Measurement adopted by UKOM1.Founded in 2012, Fistnet comprises Big Data audience measurement experts and software engineers. With the Dotmetrics platform, the company has been at the forefront of digital audience measurement, seamlessly tracking and reporting internet traffic to participating websites and apps with improved accuracy of device identification over other methods.A  Facing a range of forces making identification of devices increasingly complex, Fistnet has been able to stay ahead in a constantly changing environment. Fistnet have also developed a powerful reporting engine and dashboard. Directly connected to multiple data sources, it allows clients fast and flexible analysis of the data. Didier Truchot, Ipsosa?? CEO & Chairman commented: a??At Ipsos we are proud to work with Fistneta??s pool of talented and experienced site-centric technologists, software engineers and modelling experts. Together, we will accelerate the development of our advanced web and mobile measurement solutionsa??.
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