I'm a former Broadway actress who makes over $8,000 a month running a digital marketing company. Here's how I set my prices and find new clients.

I'm a former Broadway actress who makes over $8,000 a month running a digital marketing company. Here's how I set my prices and find new clients.

Rachel Schur is an actress and digital marketing small business owner.
Lauren Desbgerg

Rachel Schur Chase, 33, is a Broadway actress and the founder of Schur Thing Media.

When Broadway shut down in March due to the pandemic, Schur Chase began to expand her social media management side hustle into a full-time small business.

She helps brick-and-mortar retailers launch online shops, mentors fellow stage actors who want to build an online presence, and manages clients' social media accounts and analytics.

Schur Chase offers a variety of packages that range in price from $1,000 for basic services to $3,500 for all-inclusive social media management.

Here's what her job is like, as told to freelance writer Gia Miller.

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For almost two years, I starred in the Broadway show Chicago, playing Annie and serving as the understudy for Roxie Hart. Then, the pandemic hit. It was always a dream of mine to be on Broadway, but I'm also a very practical person and knew it was important to have other streams of income. So for the past four years, even while I was performing nightly on Broadway, I would help one or two small companies with their social media during the day.When Broadway shut down on March 13, my husband Ben and I booked flights to Florida for the next day. We stayed with my parents in my hometown of Melbourne and I began taking on more social media clients. Before I knew it, I'd tripled my client list. The majority of my clients are by word of mouth, either friends of friends or friends of clients. I also offer one-on-one coaching and bi-monthly webinars - these clients typically come from Instagram or Facebook. I wasn't planning on creating a company, I didn't have a launch date or even a name. But about a month later, I looked at my husband, who builds websites and e-commerce platforms for my clients, and said, 'We need to incorporate.' He agreed. We named the business Schur Thing Media and developed a website.

My first clients were from family connections, and word quickly spread through personal references.

About five years ago, when I first began this business on the side, I was working for a fitness company. They needed someone to run their Instagram and social media accounts, so I took several courses and earned a Facebook advertising certification. I've continued to educate myself and recently received a certification in digital marketing and strategy from Cornell's online program.
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