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Aurora Cannabis Selects Great North Distributors As Exclusive Distributor In Canada

(RTTNews) - Canadian cannabis company Aurora Cannabis Inc. said it has entered into an agreement with Great North Distributors Inc., Canada's first national sales broker for legalized adult-use cannabis.

Under the deal, Great North will be the exclusive representative for Aurora's portfolio of brands across the Canadian cannabis retail environment.

Great North Distributors, a wholly-owned Canadian subsidiary of Southern Glazer's Wine & Spirits, will assume responsibility for Aurora's sales execution on January 25, 2021.

Aurora Cannabis' brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler, and Reliva CBD.

"The agreement is designed to significantly bolster Aurora's market position in Canada. Great North brings deep experience across the spectrum of sales capabilities that will further differentiate Aurora as a leader in the growing cannabis space," said Miguel Martin, CEO of Aurora Cannabis.
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