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The marketers' complete guide to hiring an Amazon agency

The marketers' complete guide to hiring an Amazon agency


Hollis Johnson/Business Insider




As Amazon's ad business grows, dozens of agencies have emerged to help brands with everything from advertising to selling.




Insider spoke with a mix of agency, brand, and tech sources about how to hire an Amazon agency.




They discussed what agencies charge and how much advertisers should spend on advertising, among other things.




Visit Business Insider's homepage for more stories.


A cottage industry of agencies want to be advertisers' go-to Amazon expert.Amazon is the third-biggest digital advertising company behind Google and Facebook. Amazon made $13.5 billion from advertising in the first three quarters of 2020, up from roughly $9.3 billion in the year-ago period.As Amazon's ad business has grown, dozens of agencies - many founded by former Amazon employees - have popped up to help advertisers buy ads and sell products on the website. Amazon itself recommends many of these agencies through an online directory.E-commerce analytics firm Profitero estimated that there are now closer to 130 or 150 North American Amazon agencies now, up from 100 in 2019.
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