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To Advance Zero-Emissions Future, GM Invites 'Everybody In'

DETROIT, Jan. 8, 2021 /PRNewswire/ -- General Motors is debuting a new marketing campaign as part of the company's comprehensive efforts to accelerate mass adoption of electric vehicles. The "Everybody In" campaign is a call to action meant to reflect a movement that's inclusive and accessible. The company is also evolving its brand identity as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion. "There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles," said Deborah Wahl, GM global chief marketing officer. "Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this."The "Everybody In" campaign sets an optimistic and inclusive tone for the company's EV future and focuses on three themes:

Exciting a new generation of buyers and accelerating EV adoption;



Demonstrating GM's EV leadership, which includes the investment of $27 billion in EV and AV products through 2025 and the launches of 30 new EVs globally by the end of 2025; and



Highlighting the range, performance and flexibility of the Ultium platform.

Ultium will be the foundation for GM's next-generation EV lineup, powering everything from mass-market to high-performance vehicles, including the GMC HUMMER EV and Cadillac LYRIQ. GM's Ultium platform will be capable of delivering an EV that can go up to 450 miles on a full charge1, will power EVs of many sizes, shapes and price points, and is capable of 0-60 mph2 performance in as little as three seconds for some models."GM has the talent, technology and ambition to advance a safer world for all, help reduce emissions and accelerate toward our all-electric future," said Wahl. "'Everybody In' demonstrates our intent to lead, while inviting others a?? policymakers, partners, individuals a?? to play an active role in moving society forward, whether that's helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership."
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