Bambuser: Premiere of The Lobby Live, the First Studio of Its Kind in Europe

STOCKHOLM, Dec. 3, 2020 /PRNewswire/ --A The Lobby Live, a studio for Live Video Shopping and pop-up spaces for physical retail, is now opening in MOOD Stockholm. The Lobby Live is an initiative from AMF FastigheterA and the interactive live video provider BambuserA with the common goal of integrating digital and physical retail through innovative technology. The studio is the first of its kind in Europe.AMF Fastigheter is the first real estate company in Sweden to enter into a partnership with Bambuser. Together, the companies are now inaugurating The Lobby Live in MOOD Stockholm to offer more brands to take part in the technology that links digital and physical retail. This is the first time Live Video Shopping is embedded into the offering of a shopping mall.The initiative brings retailers the ability to secure short-term space in one of Sweden's most fashionable retail districts. In addition to space for in-person shopping, The Lobby Live offers a studio in which they can host Live Video Shopping experiences using Bambuser's platform.- The Lobby Live is a unique initiative that links digital and physical retail. Retail has for a long time been in a shift where the boundaries between e-commerce and physical stores are increasingly blurred, The Lobby Live is a platform where offline and online can collaborate and strengthen each other in a symbiosis, says Annelie GullstrA¶m, Head for New Business and Innovation at AMF Fastigheter.Interest in live shopping has grown sharply during the year and is now one of the major global retail trends in 2020. The Lobby Live enables more brands and retailers to test the format that increases both digital reach and sales and at the same time drives traffic to the physical store.
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