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The Art of the Side Hustle: Brother International Corporation Launches New Campaign Spotlighting Crafters Turning Passion into Profit

BRIDGEWATER, N.J., Nov. 23, 2020 /PRNewswire/ -- With more people at home in 2020, craft makers are using the extra time to turn their hobbies into lucrative Side Hustles. Whether it's bag making, creating personalized gifts, or designing custom clothing, crafting and sewing have been behind the launch of a number of successful small business ventures. That's why, this year, Brother is spotlighting unique business owners through a new "Side Hustle" campaign designed to inspire crafters to transform their at-home activities into successful, small-business ventures. Powered by Brother's diverse lineup of sewing, embroidery, and crafting machines and accessories, "Side Hustle" will assist makers in turning their passion into profits.
The Art of the Side Hustle: Brother International Corporation Launches New Campaign Spotlighting Crafters Turning Passion into Profit
Through educational classes hosted by Authorized Brother International Dealerships and an online resource featuring tips and tutorials from other hobbyists who have started successful side businesses using their personal talents, the campaign hopes to inspire more crafters to take a shot at actively selling their wares.A  "Crafters in this economy are looking for ways to monetize the fruits of their labor and, with Side Hustle, Brother is giving them the tools to make that dream a reality," said Jim Price, Senior Director of Marketing, Home Appliance Division at Brother. "Brother sewing, embroidery, and crafting machines are so technically advanced and innovative, at-home crafters can easily apply their talents to produce stunning, high-quality, creations they can readily sell at markets or through online marketplaces." Getting started is as simple as following Brother's partners on their own personal journeys through feature profile videos hosted by Brother Ambassador and Emmy-winning television host, Jane Clauss, featured on the Brother Side Hustle website. There consumers can find inspiration from Custom Men's clothing designer and YouTuber, Chris Tock, high-end Custom Embroidery Designer, Celine Benz, and Entrepreneur and Content Creator, Tabitha Sewer; three unique business owners who've used their Brother machines to start Side Hustles that have since grown into thriving businesses.
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