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Sources said Rolex would create an in-house ad agency and start moving its account away from WPP after nearly 75 years

Sources said Rolex would create an in-house ad agency and start moving its account away from WPP after nearly 75 years

A Rolex store in Hong Kong.
Miguel Candela/SOPA Images/LightRocket via Getty Images




Rolex is moving its business away from the ad holding company WPP after 74 years and taking its advertising in house, according to people with knowledge of the matter.




WPP's Wunderman Thompson agency handled Rolex, which is known for its ad campaigns starring athletes and actors.




A Rolex spokeswoman said the private company does not discuss its business decisions. Wunderman Thompson did not respond to a request for comment.




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Rolex is taking its advertising in house after having ad holding company WPP handle the business for 74 years, according to people with knowledge of the matter.They said Rolex is building a custom creative agency in Europe, which means WPP will eventually lose most or all of the business, which one source estimated brings around $30 million in revenue a year to WPP.A third person said WPP has already started relocating production work on the account, which is currently handled by the New York office of its production division Hogarth, to London.A Rolex spokeswoman said the privately-held company does not comment on its business decisions. Spokespeople for lead agency Wunderman Thompson did not immediately respond to a request for comment.
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