Nouveau Monde Opens Its European Office as a Result of Increased Lithium-ion Battery Anode Material Demand

Lithium-ion Battery Megafactory capacity expected to grow 480% by 2029 to 2,925GWh, with 20% of this increase expected in Europe

Europe, which is rapidly becoming a major global lithium-ion battery and electric vehicle hub, will require enormous quantities of sustainable, environmentally friendly graphite anode material

As Nouveau Monde evaluates potential sites for a European battery anode material plant, this sales office will advance our ongoing commercial engagement with battery makers and automotive OEMs

MONTREAL, Nov. 05, 2020 (GLOBE NEWSWIRE) -- Nouveau Monde Graphite (a??Nouveau Mondea?? or the a??Companya??) (TSXV: NOU; OTCQX: NMGRF; Frankfurt: NM9) is pleased to announce the opening of its first sales office outside of North America, located at 70 Pall Mall in St Jamesa??s London, UK. As commercial discussions intensify with European automakers for Nouveau Mondea??s battery anode material, this London-based office will allow the Company to readily respond to the growing enquiries from local customers and other stakeholders.Nouveau Mondea??s European hub will be spearheaded by Christopher Shepherd, Director of Nouveau Monde and newly appointed as Vice President, Corporate Development. In addition, the Company would like to officially welcome Jean-Luc Cialdini, as Director of Business Development, Europe. Formerly Global Director of Sales for Imerys Graphite & Carbon in Switzerland and also Director of Sales & Marketing, EU and Board Member, Spain and Poland for Morgan Advanced Materials, Mr. Cialdini has over 25 years of expertise in advanced materials, graphite and polymers for e-mobility, technical textiles, metallurgy, medical devices, composites, filtration, automobile parts, electronic, packaging and aerospace parts. He also has a vast business network in Korea, China, Japan, Europe and the USA.Nouveau Mondea??s European Branch mandate will be primarily to:

Advance ongoing commercial engagement with our existing and future European-based customers for our battery anode and other advanced materials;

Liaise with European governments, universities and research centres and local stakeholders to solidify our value proposition to the European lithium-ion battery supply chain; and

Evaluate potential site selection and engineering partners for an additional battery anode material plant, providing the rapidly expanding European market with an integrated, local and sustainable source of supply.

Eric Desaulniers, President & CEO of Nouveau Monde explains: a??The decision to open an office in Europe was driven by intensified discussions that we have been having with a number of Europe-based potential clients. We have witnessed their realities change as they are pressed to secure the raw materials that go into their batteries. With the near-term surge in demand, driven by the EV and renewable energy revolution, these companies are in competition to source dependable, large-scale, sustainable, and ethically produced anode materials. Nouveau Monde has a lot to offer to the European lithium-ion battery material supply chain by becoming one of the most significant and sustainable sources of graphite outside of China and Africa.a??The Lithium-ion Market a?? Exceptional European Demand Growth
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