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Microsoft Windows head Panos Panay says the pandemic has made the PC more vital than ever, even in the smartphone era: 'The usage intensity on Windows is higher than it's ever been before'

Microsoft Windows head Panos Panay says the pandemic has made the PC more vital than ever, even in the smartphone era: 'The usage intensity on Windows is higher than it's ever been before'

Microsoft's head of Surface division Panos Panay.
Drew Angerer/Getty Images




Right before the pandemic hit the US in earnest, Microsoft reorganized its Windows experience and devices teams.




Chief product officer Panos Panay was appointed to lead the organization, now called Windows + Devices, and to oversee Microsoft's overall Windows leadership team.




Panay told Business Insider his primary focus in his new role was to "remind people how essential the PC is," even in the smartphone era.




The pandemic made that point for Microsoft, forcing people to work, attend school, and connect with each other remotely: "The usage intensity on Windows is higher than it's ever been before," Panay said.




Are you a Microsoft employee? Contact this reporter via the encrypted messaging app Signal (+1-425-344-8242) or email (astewart@businessinsider.com).




Visit Business Insider's homepage for more stories.


When Microsoft chief product officer Panos Panay took over leadership of the Windows operating system in February, the company's priority was to "remind people how essential the PC is.""It was my primary focus," Panay said in an interview this week at the Business Insider Global Trends Festival. "Let's go get people to understand that they still need Windows."At the time, Microsoft had just reorganized the team in charge of the customer experience for Windows and the team in charge of its devices in order to create a more unified organization.Panay, generally considered the driving force behind Microsoft's line of Surface products, was appointed to lead the team, now called Windows + Devices team, and oversees Microsoft's overall Windows leadership team.
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