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American's mental health and sleep is deteriorating, but these brands are cashing in on the combined $86 billion mood-boosting supplement and sleep aid market

American's mental health and sleep is deteriorating, but these brands are cashing in on the combined $86 billion mood-boosting supplement and sleep aid market

The Vitamin Shoppe reported an uptick in mood-boosting supplement sales in recent months.
The Vitamin Shoppe




Demand has been skyrocketing for mood-enhancing supplements in recent months everywhere from major chains like The Vitamin Shoppe to direct-to-consumer sites like Lucky Vitamin.




The Vitamin Shoppe and Lucky Vitamin also reported significantly higher demand for sleep aids like melatonin, with on-site search inquiries at the former up 70% year-over-year, and sales at the latter up by 25%.




"Mood-boosting has been a topic on everyone's mind as they're stuck more indoors and dealing with the stress and the anxiety of everything we've had to deal with over these past unfortunate months," Sean Wolf, vice president of merchandising at Lucky Vitamin, told Business Insider.




The pandemic has also paved the way for a smattering of new companies selling mood-enhancing supplements, with claims to boost energy and improve focus and decrease levels of anxiety and stress.




Visit Business Insider's homepage for more stories.


As the pandemic wages on and takes a staggering toll on the mental health of Americans, it's prompting skyrocketing demand for mood-boosting supplements and sleep aids. Established companies are taking notice and a cottage industry has popped up to help consumers through these troubling times. While the beginning of the coronavirus led to an uptick in sales of immunity-boosting supplements,like vitamin C and zinc, interest has expanded to mood-enhancers as the country enters its eighth month of quarantining and social isolation. According to an October report published by the American Psychological Association, 67% of Americans have experienced increased stress during the pandemic and nearly one in five adults reported that their mental health is worse than this time last year.As a result, individuals struggling to get access to mental health resources a?? or who may be otherwise hesitant to try a treatment like talk therapy or prescription medication a?? are seeking out alternative forms of mood-boosting health regimens en masse. And for the mood-boosting supplement and sleep aid markets, valued at more than $6 billion and $80 billion respectively, this is translating to major sales. "Mood boosting has been a topic on everyone's mind as they're stuck more indoors and dealing with the stress and the anxiety of everything we've had to deal with over these past unfortunate months," Sean Wolf, vice president of merchandising at Lucky Vitamin, told Business Insider. "Mood is a big concern and we've certainly seen that."
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