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How a 21-year-old CEO landed $3.5 million for software that he originally built to help his mom's struggling dog grooming business keep repeat customers

How a 21-year-old CEO landed $3.5 million for software that he originally built to help his mom's struggling dog grooming business keep repeat customers

Profitboss CEO Adam, left, with restaurant partner Jordan Klempner , right, at The Original Pizza Cookery.
Profitboss




Profitboss is a startup that offers a free online ordering system and customized advertisements to restaurants.




The company recently wrapped up a $3.5 million seed round led by Redpoint Ventures and joined by Kimbal Musk, Figma CEO Dylan Field, AngelList cofounder Naval Ravikant, The Chainsmokers, Tinder cofounder Sean Rad, and others.




CEO Adam Guild, 21, first built the company's core technology to help his mother's struggling dog grooming business.




Since the beginning of the U.S. outbreak of COVID-19, the company has shifted to helping restaurant owners get more return business from take-out orders.




Visit Business Insider's homepage for more stories.


Profitboss CEO Adam Guild has boundless energy. The 21-year-old founder can speak several paragraphs worth of information in a minute. That animated style and depth of knowledge is one reason venture capitalists decided to invest in his startup, which he founded at 18.The company recently wrapped up a $3.5 million seed round led by Redpoint Ventures and joined by Kimbal Musk, Figma CEO Dylan Field, AngelList cofounder Naval Ravikant, The Chainsmokers, Tinder cofounder Sean Rad, and others.The company provides restaurants with a free digital storefront that collects data from orders to build customer profiles. Restaurants can then use that information to send customers regular, targeted advertisements, known as "drip campaigns," which Guild previously told Business Insider creates a higher rate of return business."We basically feed them personalized drip campaigns that are relevant specifically to them talking about the restaurant's most popular dishes, about dishes on their menu that they might like based on what they've ordered in the past," Guild told Business Insider.
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