Apple's new MagSafe charger could be the next step toward a wireless future for the iPhone

Apple's new MagSafe charger could be the next step toward a wireless future for the iPhone

Apple's MagSafe wireless charger connected to an iPhone 12
Lisa Eadicicco/Business Insider

Apple unveiled a new wireless MagSafe charger that magnetically snaps to the back of the iPhone when introducing the iPhone 12.

Apple is also launching wallets and cases that snap onto the iPhone seamlessly, and third-party accessory makers will be launching similar products as well.

It's another sign that Apple is looking to wireless accessories as a key selling point for its iPhone ecosystem, much like it's done with AirPods in recent years.

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When Apple removed the headphone jack from the iPhone in 2016, it positioned the decision as a forward-looking shift away from antiquated technologies. Apple promised it would make the iPhone more convenient in the long run. "It makes no sense to tether ourselves with cables to our mobile devices," Phil Schiller, a longtime Apple executive who previously served as the firm's senior vice president of worldwide marketing, said when unveiling AirPods in 2016.Now in 2020, Apple is introducing another wireless product likely meant to kickstart a similar step forward for the iPhone: MagSafe accessories. Apple introduced the $39 MagSafe wireless charger that snaps to the back of your iPhone when unveiling the iPhone 12 earlier this month.The announcement is significant because it provides another glimpse at how Apple envisions the future of wireless connectivity for the iPhone. Apple also relies on the iPhone's array of popular accessories like AirPods and the Apple Watch as a key selling point for its smartphones. New MagSafe add-ons could eventually enable Apple to further boost the appeal of its iPhone ecosystem in a similar way.
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