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Americans Rely on Old Nutrition Rules for Wellness: New Survey Shows Multivitamins are Still Used as a Cure-all

SEATTLE, Oct. 22, 2020 /PRNewswire/ --Americans have been taking multivitamins since the early 1940s when they first debuted to address food shortages during World War II. Today, multivitamins are still popular with an estimated one-third of all Americans taking them, according to National Institutes of Health. However, technology and advancements in nutrition science are paving the way for the rise of personalized nutrition and the end of a one-size-fits-all approach to daily nutrition. A new national survey by Wakefield Research for Persona Nutrition shows several knowledge gaps among Americans who rely on a multivitamin to address specific health concerns, including immunity, energy, weight management, sleep and stress.
Americans Rely on Old Nutrition Rules for Wellness: New Survey Shows Multivitamins are Still Used as a Cure-all
"Working with Persona has taught me so much about filling in my nutritional gaps and getting my foundational nutrition in check," said Kelly Ripa, award-winning host and executive producer of LIVE with Kelly and Ryan. "I've learned that I need more than a multivitamin to tackle my sleep and digestion challenges, so I love having all of my vitamins and supplements a?? like melatonin, peppermint, vitamin D, ginger, omega-3 and probiotic a?? organized with my multivitamin in daily packs. I fill my body with the best foods and vitamins on the inside so I have the strength and energy to benefit the outside of my body. I challenge folks to swap their traditional multivitamin to try Persona's personalized vitamin program, especially if they have a specific health challenge they're looking to manage." Nutrition Knowledge Gaps
According to a national online survey of 1,000 U.S. adults, ages 35 and older, nutrition knowledge gaps exist among Americans. The majority of Americans rely on vitamins and supplements to support their health, but only a few consult the expertise of nutritionists or registered dietitians for guidance.
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