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Velocity, A Managed Services Company Announces Acquisition of Impax Media, Inc., Digital Grocery Network To Enhance Its Media Solutions Division

HOLLAND, Ohio, Oct. 15, 2020 /PRNewswire/ --A Velocity, A Managed Services Company that provides network management, connectivity, and telecommunications; along with media solutions in cinema and the retail space, and the Digital Out of Home (DOOH) network, today announced the acquisition of Impax Media, Inc., a grocery store advertising network.
Velocity, A Managed Services Company Announces Acquisition of Impax Media, Inc., Digital Grocery Network To Enhance Its Media Solutions Division
Impax Media is a leading provider of in-store digital signage advertising to shoppers at the checkout aisles within 49 grocery stores in the New York City area. This purchase expands Velocity's media solutions portfolio within the retail sector to provide its customers with a comprehensive suite of managed services to run a digital signage network and advertising solutions."COVID-19 has made it very tough for businesses to return to normalcy. However, the grocery sector has never been more of an essential business as shown by the resiliency of the foot traffic during the pandemic. We look forward to continuing to expand our portfolio into the grocery and retail markets, and enable new opportunities and solutions for our customers," said Greg Kiley, Founder and CEO of Velocity. "Impax Media programing includes grocer messaging, in-store sales, entertainment and advertising. Velocity is partnering with Screenvision Media, a national leader in cinema and premium video advertising, to serve as a strategic seller of Impax's ad inventory. Impax is the latest addition to 'Front + Center Everywhere,' Screenvision's expanding OOH network, that is designed to reach the highly engaged consumer beyond the cinema experience."
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