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Amazon is giving free Prime Day credits worth $200 to first-time ad buyers, as it tries to leverage its retail muscle to boost its advertising business

Amazon is giving free Prime Day credits worth $200 to first-time ad buyers, as it tries to leverage its retail muscle to boost its advertising business


Ina Fassbender/AFP via Getty Images




Amazon is giving free $200 ad credits to sellers buying ads for the first time before Prime Day.




The promotion is designed to draw in more sellers to use its growing ad platform, and could be particularly effective in enticing fast-growing small businesses, ad experts say.




It could also have the inadvertent effect of driving up ad costs on Amazon as more sellers will bid for the same ad spot, ad experts say.




Visit Business Insider's homepage for more stories.


Amazon is handing out free credits to sellers advertising on its site for the first time during its upcoming Prime Day a?? a promotion that could entice more sellers to start using its emerging ad service.Amazon told sellers in recent weeks that first-time advertisers will receive free ad credits worth $200 if they launch their first ad campaign before Oct. 14, the last day of this year's Prime Day event, according to an email seen by Business Insider.The promotion is intended to "make it even easier to get started" on Amazon's ad platform, the email said.Sellers typically buy "sponsored ads" on Amazon that make their products show up as one of the first search results on the e-commerce site. For sellers without a mainstream brand, paying for such ads can help win prominent placement and additional exposure on Amazon's marketplace a?? especially during Prime Day when more sellers and products crowd the site.
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