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Gateway Health Names Shelley Risk Chief Marketing Officer

PITTSBURGH, Sept. 30, 2020 /PRNewswire/ --A Gateway Health LLC ("Gateway Health"), whose subsidiary, Gateway Health Plan, Inc. is a leading managed care organization dedicated to caring for the "total health" of its members, today announced that Shelley Risk, formerly Vice President of Marketing, CommunicationsA  and Community Engagement at Gateway Health, has been promoted to Chief Marketing Officer (CMO).
Gateway Health Names Shelley Risk Chief Marketing Officer
As CMO at Gateway Health, Shelley will continue to provide strategic oversight for the Marketing, Community Engagement, Public Relations, Digital and Internal Communications teams.Over the past year, Shelley has successfully led a major rebranding initiative for the entire organization, which featured a complete reimagining of Gateway Health's visual identity and messaging in the marketplace and within the organization. This included the launch of the company's new "It's Wholecare" brand platform, which proudly reflects and captures the essence of Gateway Health's long-standing history of addressing the Social Determinants of Health within the community.In conjunction with the rebranding and corresponding launch campaign, Shelley oversaw the development and implementation of the new mission, vision and values which were thoughtfully developed to complement the new Wholecare brand's mission-driven messaging. Shelley has also led crisis communications efforts throughout the COVID-19 pandemic and continues to work tirelessly to grow relationships and collaboration with key stakeholders throughout Gateway Health.
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