5 steps I took to grow my idea of being a professional bridesmaid into a full-time job and successful business

5 steps I took to grow my idea of being a professional bridesmaid into a full-time job and successful business

Six years ago, Jen Glantz took the idea of being a bridesmaid for strangers and made it a reality.
Jen Glantz

After being a bridesmaid for many friends, Jen Glantz wondered if she could turn the role into a paying job.

She posted an ad on Craigslist to see if anyone would want to hire a professional bridesmaid, and after receiving hundreds of interested emails, Glantz decided to make her idea a reality.

First, she identified the main requests from her clients and strategized what services she could offer that would be beneficial to brides in need.

She built a website, and worked her first handful of weddings as case studies.

Since starting the business over six years ago, Glantz has worked with hundreds of clients and continually finds ways to optimize and improve her services.

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I first got the idea to start a company called Bridesmaid for Hire after I'd been a bridesmaid at over a dozen of my friend's weddings. One night, two distant friends called me up and asked me to be their bridesmaid, and I thought to myself, " Jen! You hardly speak to these people. This should be a job! You should get paid."I acted on that idea shortly after, posting an ad on Craigslist offering my services to strangers as their hired bridesmaid for the day. I knew the idea was worthy of a full business plan because so many people vented about how their friends just couldn't be the support system they needed on their wedding day. Other people said they didn't have a lineup of people to pick from them, and had to ask distant relatives or friends they hadn't spoken to in years.After I started the business, so many people told me they thought of this idea years ago, but never acted on it. And while having a business idea is great, it doesn't mean much if you don't act on it. I did, and turned my idea into a business that's serviced hundreds of clients over the years. Here's the five steps I took.

First, I tested the idea with an audience

Once the idea popped into my head, I acted instantly. I knew if I asked people in my life what they thought about me starting a business where strangers could hire me to be their bridesmaid, they'd probably laugh or completely dismiss it. But they weren't my target audience.
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