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2020 is a stressful mess. Now, brands are trying to capitalize on the dystopian year from hell.

2020 is a stressful mess. Now, brands are trying to capitalize on the dystopian year from hell.

Reese's Big Cups with Pretzels.
Reese's




Reese's said its snarky ad campaign for its new Big Cups with Pretzels is symbolic of everyone in 2020 — "keeping it together on the outside, but we're salty on the inside."




The candy brand joins a number of other companies that are crafting marketing based on how horrible and stressful 2020 has been.




Other campaigns that acknowledge how bad this year is include Natural Lights' offer to build a "mobile dorm" as colleges go remote due to COVID and one of KFC's temporary slogans in the UK: "It's make you forget about 2020 good."




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Everyone can agree that 2020 has been filled with stress and chaos. Now, brands are trying to capitalize on the year from hell. This week, Reese's decided to launch its new Big Cups with Pretzels with a series of "salty" tweets. "Yearning for the days when the world's biggest problem was that Reese's wasn't stuffed with pretzels," one reads."Spent the day sneering every time I heard 'the new normal' instead of 'the new Reese's.' Feeling pretty good about my time management skills," reads another.
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