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Tim Cook says Apple could never become a monopoly because its strategy is to 'make the best, not the most'

Tim Cook says Apple could never become a monopoly because its strategy is to 'make the best, not the most'


Karl Mondon/Digital First Media/The Mercury News via Getty Images




Apple CEO Tim Cook maintained his argument that the tech giant holds no monopoly in the markets in which it competes.




The comments were made during an interview with The Atlantic as part of a streamed event.




Apple and other large tech firms have come under scrutiny over their market size and influence, most recently during an antitrust hearing before Congress in July.




Cook said Apple's "basic strategy" to "make the best, not the most" would "never produce a monopoly."




Visit Business Insider's homepage for more stories.


Apple CEO Tim Cook once again defended the company against accusations it's a monopoly during an interview with The Atlantic's Jeffrey Goldberg on Monday. Cook said that Apple wants to be "the best" company, and therefore can't be a monopoly. "Our core strategy as a company a?? to make the best, not the most a?? that basic strategy will never produce a monopoly," Cook said to Goldberg, the magazine's editor-in-chief, during the virtual event The Atlantic Festival. "Because it is rare, it is very rare, almost impossible, for the best to become the most as well."Cook's comments come as Apple and other large tech firms like Facebook, Google parent Alphabet, and Amazon have fallen under scrutiny regarding whether their respective positions in the tech industry hamper competition. The CEOs of all four companies testified before Congress during an hours-long hearing at the end of July to tackle the issue.For Apple, lawmakers' concerns have centered on the App Store, and particularly on Apple's role as the manager of the App Store as well as a competitor in it. Critics have said that companies can't properly compete with Apple's own products, like Apple Music or Apple Arcade, because of the company's control of the storefront.
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