Westwin Releases 2020 China Cross-border Consumer Report, Reveals trend of She-conomy, sinking market and live streaming

SHANGHAI, Sept. 22, 2020 /PRNewswire/ -- Westwin, a tech-driven cross-border marketing company, unveils its "2020 China Cross-border Consumer Report". The report portrays seven distinct cross-border consumer groups across four major categories, including e-commerce, travel, education, and real estate.A The results are distilled from a sea of information gathered from 300 surveys with consumers in Chinese cities ranging from first to fourth tier, and in-depth interviews with 21 consumers from varied segments.A A glimpse of cross-border consumptionThe market scale of cross-border e-commerce in China has grown steadily from 2018 to 2020. In 2019, the market was valued at 415.5 billion yuan ($60.5 billion). Sales in Q1 2020 declined due to the pandemic; however, they remained stronger than 2018 Q1. The report also indicates that the epidemic boosts online shopping revenues.A A 
The report found that the effect on skincare and makeup products has become polarized, since staying at home & wearing masks means no need for lipstick. Yet, wearing masks for too long can cause acne or oily skin.
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