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Superstar Marketer Ryan McAweeney Is Driving The Marketing Field Crazy

San Diego, Sept. 19, 2020 (GLOBE NEWSWIRE) -- For the last 20 years, Ryan McAweeney is a household name when it comes to the marketing field. Ever since he started his career as a marketer, Ryan McAweeney has seen many established brands, start-ups, and bluechip companies introduce new products with mixed results. Some have made it big while others have failed from the word go. Having worked with fortune 500 companies to design winning marketing strategies, Ryan McAweeney has accumulated years of expertise and experience. According to this marketing rock star, marketing is and should be a top priority for any company looking to shake the market.A 
Innovating a product and letting it sell itself is one of the deadliest approaches any company can adopt. He notes that the "build it and they will come" approach to fronting a brand just doesn't work. This assumption has caused more damage and Ryan McAweeney suggests that it accounts for many failed products. You cannot think that you can create something that will get accepted automatically.A  In his opinion, products do not sell by themselves; they have to be marketed.A  In fact, customers do not buy the best products; instead, they go for the uniquely positioned brands. This can only be achieved through consistent marketing and branding.A 
The concept of marketing has been around for years and has kept changing over time as a response to changing consumer behavior, technology, and market trends. Two decades ago, manual marketing approaches were the norm, but in the digital world of today, marketing has shifted dramatically to conform to the changing times. With the proliferation of the internet and the widespread use of internet-enabled devices have ushered in a new wave of marketing and a completely new set of marketing strategies. Affiliate marketing, a popular means by which companies are increasing their sales via online platforms. In this arrangement, brand owners sign up affiliates who commit to market products on forums, blogs, social media, and websites.A 
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