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CAA launches new cannabis edibles campaign discouraging Canadians from driving after consumption

OTTAWA, Sept. 17, 2020 (GLOBE NEWSWIRE) -- The Canadian Automobile Association (CAA) is launching a new public education campaign warning young Canadians against driving after consuming cannabis edibles.
This national video campaign, Do Anything But Drive, carries a simple message for young adults: if youa??re going to do edibles, do anything but drive.Developed by Vancouver-based agency One Twenty Three West and funded by Health Canada, the campaign launched September 14 across Canada. It features eight English- and French-language videos that take a light-hearted approach in stressing the importance of planning ahead after ingesting cannabis. This means staying home or making arrangements for a safe way home, be it with a designated driver, a taxi or rideshare, or staying over.a??The message of the ads is simple: if you are consuming a cannabis edible, then do not a?? under any circumstances a?? consider getting behind the wheel,a?? says Jeff Walker, President and CEO, CAA North & East Ontario.a??There is no gray area or room for debate. Cannabis edibles stay in your system longer and can produce some really varied reactions that can be skewed by a multitude of factors, including how much food is in your stomach.
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