Maoyan: 84% of China Movie Lovers Agree That Returning to Cinemas in July is Appropriate

BEIJING, Aug. 14, 2020 /PRNewswire/ -- Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, released their latest market survey revealing that 84% of China's movie lovers believe that it is appropriate to return to cinemas in July, as cinemas across the country have been reopening in an orderly manner.With the gradual opening of cinemas in China since July 20, Maoyan Research Institute conducted its latest survey at the end of July to learn about the recovery of Chinese movie lovers' offline leisure and entertainment consumption, their willingness to return to cinemas after cinemas reopened, as well as moviegoing experiences in the first week of cinema reopening.A Key Findings:

More than half of respondents have already resumed 70% or more of their shopping, dining, travel, moviegoing and performance/exhibition watching activities.

With the gradual opening of cinemas in China, about 74% of respondents expressed greater eagerness to go to cinemas than they had prior to the COVID-19 pandemic.

According to the survey, at the end of July about 84% of respondents agree that it is suitable to return to cinemas.

About 83% of respondents said they were paying attention to news on the cinemas reopening, up from 73% in May and 62% in March.

Among respondents who went to watch movies in the first week of cinemas reopening, 87% of respondents were satisfied with their very first experience at movie theaters after the COVID-19 pandemic.

Good reputation and a high rating score was the most important factor for moviegoers to choose a movie to watch in the cinema.

Offline leisure and entertainment consumption has been on the recoveryAccording to the survey, 70% of respondents have already resumed regular work routines at their offices, and 12% were working on rotating shifts or working from home. The remaining 18% have not returned to work, or have lost their jobs.
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