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Liftr Insights Defines Hybrid Alternative Data Market

AUSTIN, Texas, Aug. 11, 2020 /PRNewswire/ -- Liftr Insights, a pioneer in hybrid alternative data, is defining the hybrid alternative data market for cloud infrastructure. Liftr Insights' hybrid alternative data products fill a data gap that neither traditional market intelligence nor alternative data can address.
Liftr Insights Defines Hybrid Alternative Data Market
Traditional Market Intelligence Is Not EnoughTraditional market intelligence firms gather data from supply chain surveys to assess specific markets. These firms employ industry analysts with specific industry expertise to try to verify survey data points and fill in supply chain gaps for specific markets. Because surveys are time and people intensive, results are delivered at a quarterly or annual pace.However, supply chains have bypassed traditional distributors as IT and telecommunications service providers buy directly from manufacturers. For example, cloud service providers now account for over half of data center equipment purchases, which are therefore invisible to supply chain surveys.
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