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How Monday Swimwear's cofounders turned a $30,000 loan into a multimillion-dollar brand in less than a decade

How Monday Swimwear's cofounders turned a $30,000 loan into a multimillion-dollar brand in less than a decade
Emily Abay Photography



Natasha Oakley and Devin Brugman cofounded Monday Swimwear in 2014 with a $30,000 loan. Now, the company is on track to do $20 million in annual revenue before 2022.




With no venture capital funding, the company has doubled revenue yearly since its founding.




Oakley credits social media marketing and their unique vision with the brand's success, and shares the strategies she and Brugman utilized to get to where they are.




Visit Business Insider's homepage for more stories.



In 2014, a gap in the swimwear market meant opportunity for Monday Swimwear cofounders Natasha Oakley and Devin Brugman.
After the launch of their "A Bikini A Day" blog in 2012 — a passion project for the pair prior to their swimwear brand — Oakley and Brugman realized that the thousands of bikinis they tested, often in partnership with advertisers, were never quite up to par.
Seeing a gap in the market for high-quality, on-trend swimwear that could cater to larger cup sizes and accommodate a diverse range of body types, they decided to fill the demand themselves.
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