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Retailers like Macy's, Adidas, and Modcloth are turning to virtual fitting rooms to let consumers 'try on' clothing before buying it online

Retailers like Macy's, Adidas, and Modcloth are turning to virtual fitting rooms to let consumers 'try on' clothing before buying it online
John Sciulli/WireImage/Getty Images



A growing number of retailers are experimenting with virtual reality tools that allow shoppers to try on products ranging from makeup and jewelry to apparel from their homes during the pandemic.




Emerging technology companies like Zeekit are finding early success partnering with retailers like Macy's and ASOS to bring the capabilities to their companies.




According to Zeekit, early data shows the service has helped reduce return rates for partners by 36%.




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With fitting rooms expected to remain shuttered for the foreseeable future, retailers are experimenting with new tools to help shoppers try on clothing before they buy it: namely virtual dressing rooms.
The use of augmented and virtual reality technology has been on the rise in recent years, and industry experts expect the use of these tools to further grow during a pandemic that has rendered sampling and trying on products in person obsolete.
Though such tools have already been adopted predominantly in the beauty industry — customers at companies like Sephora and Ulta have long been able to "try on" different hues of makeup with the help of a screen — they're now beginning to appear at major apparel and jewelry retailers such as Macy's and Adidas.
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