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The death of the 'live' runway show? Not so fast, fashion insiders say

The death of the 'live' runway show? Not so fast, fashion insiders say
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In June, Fashinnovation, a summit for leaders in fashion and sustainability, held a panel about the future of the fashion industry amid the pandemic.




One question many in the industry have been pondering is: What will the fashion calendar come to look like as more runway shows go virtual to temper the spread of COVID-19?




Business Insider spoke to fashion insiders and experts who all agreed that digital shows are unlikely to wholly replace live shows. Instead, digital and live shows will coexist.




But how, exactly, the two formats will coexist is still unknown.




Visit Business Insider's homepage for more stories.



The coronavirus pandemic has thrown just about every industry for a loop — but in the fashion world, it may have only hastened a change that was already coming.
When shutdowns started, aiming to curb the spread of the virus, brands had to pivot if they wanted to maintain some semblance of normalcy.
Some had virtual runways this year — though some have argued that online shows lack the charm and awe that live shows have. September and October are supposed to see the showing of the spring/summer collections, and Paris Fashion Week is set to go on in person. But how future events will unfold is still to be determined, though some luxury houses have already announced some intended changes.
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