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Shopify's CEO says Amazon isn't a competitor, but Amazon's CEO says it is. Here's what experts say the real relationship is. (AMZN, SHOP)

Shopify's CEO says Amazon isn't a competitor, but Amazon's CEO says it is. Here's what experts say the real relationship is. (AMZN, SHOP)
AP



Amazon CEO Jeff Bezos wrote in his statement to the antitrust House committee last week that Shopify is a new competitor.




Shopify CEO Tobi Lutke, however, said Amazon is not a "direct competitor" during the company's earnings call last week.




E-commerce experts say they're "indirect" competitors that effectively play in the same field.




Visit Business Insider's homepage for more stories.



Last week, the CEOs of Amazon and Shopify gave contrasting views about each other.
In his statement to the antitrust House committee, Amazon's CEO Jeff Bezos singled out Shopify as a new competitor that's helping traditional brick-and-mortar stores launch their own online businesses.
But Shopify's CEO Tobi Lutke seemed to disagree when he was asked during the company's earnings call about Amazon as a competitive threat. He said Shopify "doesn't directly compete" with Amazon, instead highlighting its partnership with the online retailer.
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