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Elon Musk says Tesla will create a normal pickup truck if the Cybertruck doesn't sell, as a 'fallback strategy' (TSLA)

Elon Musk says Tesla will create a normal pickup truck if the Cybertruck doesn't sell, as a 'fallback strategy' (TSLA)
Frederic J. Brown/AFP via Getty Images



Despite hundreds of thousands of Cybertruck pre-orders, Elon Musk told Automotive News that Tesla will build a "normal truck, no problem" if people don't buy the unique design.




An exact number or pre-orders isn't known. Musk has previously said Tesla had crossed 200,000 pre-orders since the Cybertruck was revealed in November, but a Wedbush analyst pegged the number closer to 650,000.




Musk said a more conventional pickup was Tesla's "fallback strategy."




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Tesla is happy to build a "normal" pickup truck if the Cybertruck doesn't take off, Elon Musk said in a new interview with Automotive News.
Tesla's Cybertruck is a dramatic design departure from the rest of the pickup truck market. With its stainless steel exterior and striking geometric form, it would be more at home in an episode of "Westworld" than a Kenny Chesney music video. But that's the point, Musk says, who said he wanted to create something that looked like it was from a sci-fi movie.
Tesla didn't perform any consumer research on the truck's Sci-Fi inspired design, Musk said. The move stands in stark contrast from rest of the pickup-truck market, where designs are extensively tested with potential buyers.
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