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Unreal Campaign Adapts to 'New Normal' with Virtual Education Presentations about Counterfeiting

NEW YORK, July 30, 2020 /PRNewswire-PRWeb/ -- In the era of social distancing caused by the COVID-19 pandemic, the International Trademark Association (INTA) has adapted its Unreal Campaign education program for students. The campaign has gone virtuala??to teach young consumers about the dangers of purchasing counterfeit products while also providing schools with valuable content for their students during this time of remote learning.INTA's Unreal Campaign historically has educated young consumers, aged 14a??23, through in-school presentations around the world, but the pandemic caused a rapid shift in process to accommodate remote learning."Schools were quickly moving to virtual learning options, and we needed to figure out a way to continue to get our message to young people around the world. Shifting our presentation style was a natural fix, and it's been very well received," said INTA CEO Etienne Sanz de Acedo.The Unreal Campaign has hosted 11 virtual presentations in English, reaching nearly 2,200 high school and college-aged students in Argentina, India, Israel, Nigeria, the Philippines, and the United States since it switched to online learning in March. Most recently, on July 15, the Unreal Campaign participated in a virtual "Intellectual Property Boost Camp" organized by the Intellectual Property Office of the Philippines which drew nearly 100 students from 21 schools. The Campaign's virtual presentations emphasize the impact of counterfeiting, such as health and safety risks, and demonstrate how students may be able to distinguish fake goods from real products. They also provide an overview of the value of trademarks and brands, including giving examples of marks that resonate with young consumers.
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