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TikTok's under pressure from the US government, and competitors like Snapchat, YouTube, and Instagram are capitalizing on the app's uncertain future (FB, GOOGL, SNAP)

TikTok's under pressure from the US government, and competitors like Snapchat, YouTube, and Instagram are capitalizing on the app's uncertain future (FB, GOOGL, SNAP)




The Trump administration recently said it's considering placing a ban on TikTok, the viral app with ties to China through its parent company, ByteDance.




In the wake of the threatened ban, competing short-video apps — like Dubsmash, Byte, and Triller — have seen an uptick in their download numbers as TikTok users prepare to migrate to other platforms.




The situation has also opened a window for tech companies, including YouTube and Instagram, to roll out new formats and features reminiscent of TikTok in the hopes they can eat into the app's dominance.




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The imminent threat of TikTok disappearing from the US thanks to the Trump administration's suggestion of a ban has signaled panic among users, and tech companies are taking advantage of the chaos to lure the app's loyal following to their competing platforms.
In just the past week, up-and-coming platforms such as Byte — a product of Vine's cofounder — and Dubsmash, best known for housing the original "Renegade" dance, have risen to the top of app charts. And more established tech giants including Snapchat and YouTube have debuted new features — all which heavily borrow from TikTok's short-form video and scrolling format.
The day President Trump threatened to ban TikTok, which is owned by the Chinese company ByteDance, for what he said was punishment for the coronavirus, competing apps that have historically dwindled in TikTok's mainstream shadow saw their download numbers spike dramatically. Byte saw an 126% jump in downloads on July 8, and took No. 1 on the App Store's charts, after generating an average of 1,000 new downloads a day, according to data from app analytics firm Sensor Tower. Data provided to Reuters showed noticeable spikes in downloads for Dubsmash, Triller, and Likee.
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