Rubik's Cube's 40th Anniversary Celebrates the Adventure of the Solve

LONDON, July 13, 2020 /PRNewswire/ -- During the 40th anniversary year of the puzzle becoming a global phenomenon, the team at Rubik's Brand is focusing on educating people how to solve the cube and making it possible for everyone.The brand's website includes downloadable and mobile-phone friendly solution guides and the YouTube channel is packed with entertaining videos to suit all skill levels. Several Rubik's ambassadors including Keaton Ellis from the USA and Jack Cai from Australia have been recruited to inspire and teach people all about the solve, and each Friday they broadcast to the Rubik's social Channel's subscribers and followers, with the hashtag #FastFriday.Christoph Bettin, the Rubik's Brand CEO, said, "We quickly learned at the start of the lockdown that solving interest was at an all-time high by those choosing to occupy their time with learning a new skill. Very quickly, the term #CubeAtHome was seen by over 17 million people on the TikTok channel, and this spread to other social media platforms with #AdventureEveryTurn hitting 2.1 million views in just one month."We amplified social channel interest with a new campaign called 'Adventure Every Turn', which encouraged cube fans to view solution guides and enjoy the challenge of unravelling a scrambled cube."
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